Timeline exhibition honoring the history of the Buffalo Memorial Auditorium.

The Tim Hortons Memorial Auditorium Exhibit is a permanent installation that was designed and developed for the Tim Hortons store located in the Buffalo, New York Harborcenter. In an intimate café seating area, the informative exhibit pays tribute to over 50 years of highlights in the Buffalo Memorial Auditorium, a legendary sports & entertainment arena in Downtown Buffalo that was demolished in 2009.


Services Provided:
Research & Evaluation, Copywriting, Design & Development, Project Management, Production Management, Installation

Harborcenter – Buffalo, New York

The Memorial Auditorium exhibit covers the walls of a Tim Horton's indoor seating area, paying homage to the former Buffalo entertainment venue
A closeup of a wall panel in the Tim Horton's Memorial Aud exhibit shows a timeline of events held at the venue in the 1950s

Designed for Pegula Sports & Entertainment in collaboration with Tim Hortons, the Memorial Auditorium Exhibit was a concept-to-completion project. We developed the exhibit from the ground up — starting with research through to the concept and development phases, and ending with construction management of the final installation. OW|EN also provided copywriting services to craft the exhibit’s narrative, including historical image & material sourcing. In all, this exhibit space was conceived and produced in just over 7 weeks.

The Memorial Auditorium exhibit features a timeline of significant events in the venue's history, displayed on wall panels layered over a mural of the building

A chronological timeline highlights significant events in the building’s history through photos, ticket stubs, concert listings, and stories of notable moments. Graphics were printed on both sides of over 25 feet of semi-opaque panels. The timeline is mounted above the surface of a six-foot-high mural depicting a vintage impression of The Aud.

OW|EN designed the presentation to capture the nostalgia of the environment, exploring color-coded events significant to Buffalo locals, whether it was a first concert, a legendary hockey or basketball game, or a Presidential visit. The Memorial Auditorium exhibit sets the atmosphere in the intimate cafe space, letting friends and strangers share memories, discover history, and find commonalities over coffee & conversation.

The corner panels of the Tim Horton's Memorial Aud exhibit display showcases events from the 1980s to guests

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