RESTAURANT SIGNAGE & WALL GRAPHICS
Branding and logo design, outdoor signage and interior wall graphics for a restaurant situated in scenic Delaware Park.
The Terrace restaurant overlooks Hoyt Lake in Buffalo NY’s Delaware Park; it is located at the site of the 1901 Pan American Exposition, quite a hotspot in Buffalo during the 20th century. To celebrate the venue’s place in history, OW|EN designed its logo as an elegant word mark based on a vintage typeface that hearkens back to that bygone era. The accompanying visual palette consists of simple graphic embellishments pulled from vintage wooden typography, with a color scheme that reflects the lush natural surroundings of the Park – cool grays, greens, and a neutral cream.
THE TERRACE RESTAURANT
Research & Evaluation, Design & Development, Production Management, Installation Management
Delaware Park – Buffalo, New York
The Terrace logo was reproduced for the outdoor signage to appear hand-carved in wood, adding to the historic atmosphere of the venue. In reality, this 36″ W x 20″ T x 1″ D sign was laser carved into high density urethane and hand-painted in our neutral creme and dark gray colors. To complete the aesthetic, it was hung by a set of steel chains and welded so it wouldn’t sway in the wind.
Once inside the venue, visitors are greeted by a large ‘Buffalo-man’ mural recreated from an antique Buffalo tourism postcard from the late 1800s. To reproduce the image, our team had to enlarge a small 5” illustration into a large 6’ x 7′ wall graphic, which was then direct-printed on a wallpaper-like material and installed on-site.
To complete the full brand package, OW|EN supplied the Terrace’s marketing team with a comprehensive Brand Guide – outlining logo usage, typefaces and colors – and developed a marketing website so that they would have the tools to carry on our vision for the venue.