Branding and logo design, outdoor signage and interior wall graphics for a restaurant situated in scenic Delaware Park.

The Terrace restaurant overlooks Hoyt Lake in Buffalo NY’s Delaware Park; it is located at the site of the 1901 Pan American Exposition, quite a hotspot in Buffalo during the 20th century. To celebrate the venue’s place in history, OW|EN designed its logo as an elegant word mark based on a vintage typeface that hearkens back to that bygone era. The accompanying visual palette consists of simple graphic embellishments pulled from vintage wooden typography, with a color scheme that reflects the lush natural surroundings of the Park – cool grays, greens, and a neutral cream.


Services Provided:
Research & Evaluation, Design & Development, Production Management, Installation Management

Delaware Park – Buffalo, New York

A wall mural featuring vintage art from a Buffalo tourism postcard welcomes diners to The Terrace restaurant
The exterior signage above the entryway to the Terrace restaurant was designed to appear hand carved from wood

The Terrace logo was reproduced for the outdoor signage to appear hand-carved in wood, adding to the historic atmosphere of the venue. In reality, this 36″ W x 20″ T x 1″ D sign was laser carved into high density urethane and hand-painted in our neutral creme and dark gray colors. To complete the aesthetic, it was hung by a set of steel chains and welded so it wouldn’t sway in the wind.

A detail of the wall graphics in the Terrace restaurant shows the postage markings of the vintage postcard used to create it

Once inside the venue, visitors are greeted by a large  ‘Buffalo-man’ mural recreated from an antique Buffalo tourism postcard from the late 1800s. To reproduce the image, our team had to enlarge a small 5” illustration into a large 6’ x 7′ wall graphic, which was then direct-printed on a wallpaper-like material and installed on-site.

To complete the full brand package, OW|EN supplied the Terrace’s marketing team with a comprehensive Brand Guide – outlining logo usage, typefaces and colors – and developed a marketing website so that they would have the tools to carry on our vision for the venue.

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