JOE’S DELI ROSWELL KIOSK
Interior signage re-brands kiosk for a local deli’s new satellite location in the lobby of a medical center
Existing restaurant client, Joe’s Deli, planned to open a smaller, on-site version of their deli within Roswell Park Comprehensive Cancer Center. We assisted with environmental design and signage development, creating new graphics to re-brand this existing 200-square-foot kiosk.
For this project, we had to develop replacement signage for this existing location that met the established Joe’s Deli brand standards. It also had to adhere to strict guidelines set forth by Roswell Park regarding sizing and overall area coverage. For a kiosk that can be seen on all four sides in a hospital lobby, we developed a strip of eye-catching red vinyl graphics that wrapped the lower section and advertised their products: wraps, sandwiches, grab-n-go, soups and salads.