Interior signage, posters, column wrap, and digital menus for a growing local deli.

Over the years, the OW|EN team has helped local restaurant Joe’s Deli with a complete rebrand and logo update, so we are often called upon by them to develop interior signage and marketing materials as the business grows. Interior posters help to advertise points of interest and events at the deli – such as the Super Sandwich Sale – while tying in their main visual brand. Smaller tabletop displays market ongoing specials to diners and create an additional marketing touchpoint.

We have also designed larger interior pieces for Joe’s Deli, aiming to promote their visual identity within the physical dining space. For their branch inside of Oshei Children’s Hospital (following strict brand guidelines supplied by the hospital), we designed a 34″ diameter, 10’ column wrap with branded graphics, developed menu layouts for a set of 3 -16” x 28” digital displays, and created a slideshow of display sides advertising the Joe’s Deli social media, online ordering, and more.


Services Provided:
Design & Development, Production Management

Buffalo, New York


OW|EN designed a digital version of the Joe's Deli menu for a set of TV displays in their Oishei location, making updates easy to implement
A poster designed for Joe's Deli features custom illustrations on faux butcher paper, advertising the Elmwood location
The digital display board in Joe's Deli Oishei uses a branded slideshow to advertise details about the restaurant
A poster designed to look as if it where printed on brown deli paper advertises the Joe's Deli Super Sandwich Sale
A small tabletop display advertising the Joe's Deli drink and brunch specials creates an additional marketing touchpoint for diners
OW|EN designed an indoor column wrap for the Joe's Deli Oishei location, featuring a large scale version of their sandwich logo

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