Exterior and building signage help brand and identify a growing local deli.

After working with Joe’s Deli on a complete rebrand (including an update to their sandwich logo), OW|EN assisted this local restaurant with a number of their environmental design and signage needs, including creating graphics for double-sided A-frame signs and new exterior building signage for various deli locations.

As Joe’s Deli expanded and added locations, we coordinated with a local sign manufacturer to facilitate the production and install of numerous signs. Our team designed the artwork for exterior building signage and a new panel sign (for a larger plaza directory) at their Maple Road location. When it came time to update the signage for the original Joe’s Deli location on Hertel Avenue, they turned to OW|EN again to create the artwork – maintaining our strict brand standards – for two 50” x 270” plexiglass panels to replace the backlit outdoor signs.


Services Provided:
Design & Development, Production Management

Buffalo, New York


OW|EN designed the exterior building signs at Joe's Deli Hertel – the backlit plexiglass signage displays the restaurant's brand and tagline
A double-sided A frame sign is displayed in front of Joe's Deli, advertising events such as happy hour and brunch
An outdoor A-frame sign sits on the sidewalk in front of Joe's Deli, advertising their offerings to pedestrians

Related Projects