CORPORATE AMBASSADOR VEHICLE WRAP

Custom van wrap design for construction and paving company translates their visual identity to the 3D space.

Following the completion of Barrett Industries’ “40 Weeks of Barrett” event to celebrate the company’s 40th anniversary, our client wanted to refresh their signature ambassador van with a new vehicle wrap. Previously the van had been covered in a wrap designed as part of the event branding. Barrett commissioned OW|EN to design a van wrap for “everyday” use, that would incorporate the company’s standard visual identity developed by OtherWisz Creative.

Designed to make an immediate impression for viewers, the van wrap promotes the Barrett’s brand message while on the road: “We build the roads you travel.” The custom-designed vehicle wrap required the OW|EN team to create an inspiring and approachable visual that translates well from 2D design to the 3D object, using Barrett’s established brand elements and available imagery . This required careful consideration of the graphics on each side of the van, and how they work together as a complete design within the physical space.