EXTERIOR WAYFINDING SIGNAGE SYSTEM

Pan-formed and aluminum signs developed to updated signage at million square foot factory

Exterior wayfinding signage system to address confusion among truck drivers regarding entrances and the loading dock along a stretch of their 1.1 million sq ft factory, the Aurubis Buffalo management team sought help from OWEN. They aimed develop signage to redirect truck traffic, and enhance the corporation’s new visual branding.

Working with their existing brand, our team developed visuals and branding for the new sign designs. To address the challenge of truck drivers who spoke many languages, the signs were simplified using as few words as possible and symbols to convey messaging and direction.

OUR CLIENT
Aurubis Buffalo

Services Provided:
Research & Evaluation, Planning & Placement Mapping, Exterior Wayfinding Signage, Project & Installation Management

Location:
Buffalo, NY

Website:
www.aurubis.com/buffalo

Aurubis wayfinding signage, Outdoor light box signage, Truck driver directional signs, Signs display different entrances to the Aurubis building
Aurubis wayfinding signage, Outdoor signage, Truck driver directional signs, Signs display different entrances to the Aurubis building

The project included updated pan-formed replacement panels for (5) large light box signs, the largest being 168” x 72”, which were retrofitted with modern LED lamps. In addition, (2) new, small double-sided lightboxes were installed, and (15) flat signs printed on aluminum panels of various sizes were mounted on-site.

Beside the main directional light boxes at each entrance, additional directional/warning signs were added below the larger signs to prevent truck traffic from using the wrong entrance, while re-directing them to Gate 6 where the main loading dock is. We also created new parking signs, safety signs and additional warnings signs to match the updated branding.

Aurubis wayfinding signage, Outdoor signage, Truck driver directional signs, Signs display different entrances to the Aurubis building
Aurubis wayfinding signage, Outdoor signage, Truck driver directional signs, Signs display different entrances to the Aurubis building