EXTERIOR WAYFINDING SIGNAGE SYSTEM
Pan-formed and aluminum signs developed to updated signage at million square foot factory
Exterior wayfinding signage system to address confusion among truck drivers regarding entrances and the loading dock along a stretch of their 1.1 million sq ft factory, the Aurubis Buffalo management team sought help from OWEN. They aimed develop signage to redirect truck traffic, and enhance the corporation’s new visual branding.
Working with their existing brand, our team developed visuals and branding for the new sign designs. To address the challenge of truck drivers who spoke many languages, the signs were simplified using as few words as possible and symbols to convey messaging and direction.