ART GALLERY EXTERIOR SIGNAGE
Concepts for art gallery signage system allows for versatility with interchangeable panels.
The Burchfield Penny Art Center, a prominent Buffalo, New York art gallery, hired our team to design and develop concepts for a new signage system that would wrap around the outside of their building. Their initial request was for some versatile solutions that could allow them to update and change banner art to market the various events and openings throughout the year.
OW|EN developed three unique sign system options that we pitched to the BPAC team using 3D renderings that demonstrated the concepts mocked-up onto the building. Their team chose two of the concepts that we further developed into a final set of mock-ups. The signage wraps around the northeast corner of the buildings, comprised of printed fabric scrims of different sizes that were tension-mounted on a permanent steel railing system, which is attached to the building. Angled off the face of the building, the front panels feature the event and exhibit marketing graphics, while the narrow sides show slivers of the artwork created by the building’s namesake, painter Charles Burchfield.
OUR CLIENT
BURCHFIELD PENNEY ART CENTER
Services Provided:
Research, Design Development, 3D Rendering Mock Up
Location:
Buffalo, New York
The other signage concept selected by the client features a set of tall triangle-shaped banners that run along the north-facing side of the building, leading viewers towards the entrance. Again, these banners include space on the front for marketing messages, while the other side incorporates images from the current exhibitions on display.
The design of this signage system had a hidden feature – when viewed from a particular location (the selfie hot-spot!), the individual strip graphics visually re-form into a single image, similar to a reticular printed photo.
